Influencer Video

Create videos for social media that your audience will find, watch, and recommend.

Students begin by learning the history, strategies, and opportunities for creators on major platforms including YouTube, TikTok, Vimeo, Facebook, and Twitter.

Production concepts include casting, location scouting, shot planning, interviewing, B-roll footage, green screen effects, adding pictures and screenshots, and multicam setups.

Production equipment includes DSLR cameras, simple lighting kits and on-camera lights, audio recorders, and stick, shotgun, and lavaliere microphones. Students use Adobe Premiere Elements to edit and optionally upload videos to personal social media accounts.